Marketing Martini

Martini 051 Inbound Links and How to Get Them

Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right.

Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your Website or blog.

Listen to Episode #51 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Inbound Links
• Reciprocal Links
• Search Engines
• Search Engine Optimization (SEO)
• Directories
• Link Farms
• Links Page

Episode Resources

• Yahoo! Directory

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 049 How to Avoid Making Your Website Invisible to Search Engines

Wondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers."

Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website.

Listen to Episode #49 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Search Engine Optimization (SEO)
• Search Engine Spiders
• Flash
• Frames
• Graphical Text
• JavaScript
• Database-Driven Websites
• Content Management System (CMS)
• Search Engine Spider Simulator

Episode Resources

• Search Engine Spider Simulator
• Hot Banana

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 047 How to Buy a Domain Name from Someone Else

Follow these guidelines and you should be able to obtain the domain you want without overpaying.

Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else.

Listen to Episode #47 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Domain Names
• WHOIS Record
• Domain Name Re-sale Market
• Escrow Service

Episode Resources

• HyperWHOIS
• Afternic
• Sedo
• The Domain Name Aftermarket

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 045 Generate Leads by Narrowing Focus of Your Website

In a highly competitive landscape, choosing a unique angle for your Website can really pay off.

Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads.

Listen to Episode #45 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Websites
• Website Strategy
• Niche Marketing
• Opt-in Database

Episode Resources

• N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 043 Writing Search Engine-Friendly Page Titles

Your Website's page titles can have a huge impact on your search engine ranking.

Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts.

Listen to Episode #43 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Search Engine Optimization (SEO)
• Page Titles
• Search Engines
• Search Engine Ranking
• Keywords
• Content Management System (CMS)
• Bookmarks

Episode Resources

• Search Engine Watch

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 042 Expired Domain Names Can Be Traffic Magnets

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #42 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Domain Names
• Expired Domain Names
• Advertising
• Links
• The Domain Name Aftermarket
• Afternic
• Measurement
• Domain Name Research
• Wayback Machine
• Trademarks

Episode Resources

• The Domain Name Aftermarket
• Afternic
• Wayback Machine

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 039 Beware of SEO Myths

There's a lot of dangerous misinformation floating around about Search Engine Optimization.

Marketing Martini host Bill Sweetman dispels some of the biggest myths surrounding Search Engine Optimization.

Listen to Episode #39 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Search Engine Optimization (SEO)
• Meta Tags
• Google
• Search Engines
• Keywords

Episode Resources

• Search Engine Watch

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 036 .com Domain Names Rule the World

Why you should always register the .com version of a domain name.

Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important.

Listen to Episode #36 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (3 MB)

Items Discussed in this Episode

• Domain Names
• Branding

Episode Resources

• GoDaddy

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 035 Search Engines are Dangerously Literal

The devil is in the details when it comes to getting traffic from search engines.

Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines.

Listen to Episode #35 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (3 MB)

Items Discussed in this Episode

• Search Engines
• Search Engine Optimization
• Writing Website Copy for Search Engines
• Keyword Research

Episode Resources

• Overture Keyword Selector Tool (Note: This tool often appears to be offline. Try it outside of business hours or use the Google AdWords Keyword Tool instead.)

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 034 TRAFFIC East 2007 Alex Gardner on Pop-under Advertising

Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are?

Marketing Martini host Bill Sweetman talks with Alex Gardner of Casale Media about an Internet advertising tactic that often polarizes opinions but may be somewhat misunderstood.

Listen to Episode #34 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Domain Names
• Internet Advertising
• Display Advertising
• Ad Networks
• Pop-unders
• Monetization
• Banners
• Ad Units
• Advertisers
• Web Publishers
• CPM
• CPA
• CPC

Episode Resources

• Casale Media
• TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.