Strategy

February 17, 2008

Martini 045 Generate Leads by Narrowing Focus of Your Website

In a highly competitive landscape, choosing a unique angle for your Website can really pay off.

Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads.

Listen to Episode #45 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Websites
  • Website Strategy
  • Niche Marketing
  • Opt-in Database

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

January 27, 2008

Martini 042 Expired Domain Names Can Be Traffic Magnets

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #42 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Expired Domain Names
  • Advertising
  • Links
  • The Domain Name Aftermarket
  • Afternic
  • Measurement
  • Domain Name Research
  • Wayback Machine
  • Trademarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

November 18, 2007

Martini 033 TRAFFIC East 2007 Jonathan Boswell on Domain Assets

When is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names.

Marketing Martini host Bill Sweetman continues his conversation with Jonathan Boswell of LeaseThis.com.

Listen to Episode #33 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Domain Assets
  • Appreciating Assets
  • Generic Domain Names
  • Advertisers
  • Ad Agencies
  • Brands

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

November 11, 2007

Martini 032 TRAFFIC East 2007 Jonathan Boswell on Domain Name Leasing

Did you know that buying a domain name is no longer the only way you can gain use of it?

Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing.

Listen to Episode #32 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Domain Name Leasing
  • LeaseThis.com
  • Advertisers
  • Internet Real Estate
  • Brands
  • Seasonal Campaigns

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

April 15, 2007

Martini 011 Generate Leads by Narrowing Focus of Your Website

In a highly competitive landscape, choosing a unique angle for your Website can really pay off.

Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads.

Listen to Episode #11 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Websites
  • Website Strategy
  • Niche Marketing
  • Opt-in Database

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

March 18, 2007

Martini 008 Expired Domain Names Can Be Traffic Magnets

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #8 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Expired Domain Names
  • Advertising
  • Links
  • The Domain Name Aftermarket
  • Afternic
  • Measurement
  • Domain Name Research
  • Wayback Machine
  • Trademarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Subscribe to the Podcast

Follow Bill

  • Twitter

Feedback

  • Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

Spread the Word

  • If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Music Credits

  • The theme music for Marketing Martini is the song "ScentoMeter" by Mofessor.

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