Marketing Martini

Martini 044 My Internet Marketing Toolbox: jConnect

Did you know that you could receive private faxes and voicemails in your email inbox?

Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools.

Listen to Episode #44 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• jConnect
• Voicemail
• Fax
• Scanner
• Podcast Comment Line
• Virtual Office

Episode Resources

• jConnect

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 034 TRAFFIC East 2007 Alex Gardner on Pop-under Advertising

Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are?

Marketing Martini host Bill Sweetman talks with Alex Gardner of Casale Media about an Internet advertising tactic that often polarizes opinions but may be somewhat misunderstood.

Listen to Episode #34 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Domain Names
• Internet Advertising
• Display Advertising
• Ad Networks
• Pop-unders
• Monetization
• Banners
• Ad Units
• Advertisers
• Web Publishers
• CPM
• CPA
• CPC

Episode Resources

• Casale Media
• TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 028 Enter the Revealing World of Search Voyeurs

Ever been curious about how other people use search engines and what they look for? If so, you're in for a treat.

Marketing Martini host Bill Sweetman explains how and why you should become a Search Voyeur.

Listen to Episode #28 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Search Engines
• Search Voyeur Tools
• Keywords
• Domain Names

Episode Resources

• Dogpile SearchSpy

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 027 Harness the Power of Google News Alerts

Google's free News Alerts service has all sorts of clever applications for business professionals.

Marketing Martini host Bill Sweetman reveals why it's one of his favourite tools.

Listen to Episode #27 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Google News Alerts
• Clipping Services
• Brands
• Competitive Intelligence
• Blogs
• Websites

Episode Resources

• Google News Alerts

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 025 My Email Marketing Dilemma and How I Solved It

There are lots of things to consider when planning to send out an email message to a large database that you own.

Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma.

Listen to Episode #25 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Email
• Spam
• Email Service Providers
• Internet Service Providers
• Opt-In Lists
• BCC (Blind Carbon Copy)
• Spam Filters

Episode Resources

• Campaign Monitor
• MailKing (no longer available)

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 022 Finalizing the Killer Name for Your Website, Blog or Podcast

Don't start telling the world about the killer name you've come up with until you've listened to this episode.

Marketing Martini host Bill Sweetman discusses some important things you need to do before you begin using the amazing new name you've developed.

Listen to Episode #22 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Names
• Name Generation
• Domain Names
• Trademarks

Episode Resources

• Yahoo! Directory
• Podcast Pickle
• Podcast Alley
• Nameboy Radio Test
• US Patent & Trademark Office

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 021 How to Develop a Killer Name for Your Website, Blog or Podcast

Follow these tips and you should be able to generate a unique and memorable name for your new Website, blog, podcast, or whatever.

Marketing Martini host Bill Sweetman reveals some of his tricks for generating names that stand out from the crowd.

Listen to Episode #21 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Names
• Name Generation
• Online Dictionary
• Rhyming Dictionary
• Online Thesaurus

Episode Resources

• Online Dictionary
• RhymeZone
• Online Thesaurus

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 019 Choosing the Right Blogging Software

There are lots of different software options for creating your own blog. Which one is right for you?

Marketing Martini host Bill Sweetman offers guidance around choosing the right blogging software solution.

Listen to Episode #19 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Blogs
• Blogging
• Blogging Software
• Blogger
• TypePad
• WordPress
• Moveable Type

Episode Resources

• Blogger
• TypePad
• WordPress
• Moveable Type
  

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 017 Listener Questions and Answers #1

Marketing Martini's listeners have all sorts of interesting questions about Internet marketing.

Marketing Martini host Bill Sweetman opens up the virtual mailbag to answer some of the questions he's received from listeners around the world.

Listen to Episode #17 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Blog Marketing
• Technorati
• Blogroll
• Domain Names
• ICANN
• Search Engine Optimization (SEO)
• Podcast Tools
• CastBlaster
• Audacity
• LibSyn
• TypePad

Episode Resources

• Technorati
• ICANN
• CastBlaster
• Audacity
• iTunes
• LibSyn
• TypePad

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 010 My Internet Marketing Toolbox: jConnect

Did you know that you could receive private faxes and voicemails in your email inbox?

Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools.

Listen to Episode #10 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• jConnect
• Voicemail
• Fax
• Scanner
• Podcast Comment Line
• Virtual Office

Episode Resources

• jConnect

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.