Marketing Martini

Martini 051 Inbound Links and How to Get Them

Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right.

Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your Website or blog.

Listen to Episode #51 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Inbound Links
• Reciprocal Links
• Search Engines
• Search Engine Optimization (SEO)
• Directories
• Link Farms
• Links Page

Episode Resources

• Yahoo! Directory

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 049 How to Avoid Making Your Website Invisible to Search Engines

Wondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers."

Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website.

Listen to Episode #49 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Search Engine Optimization (SEO)
• Search Engine Spiders
• Flash
• Frames
• Graphical Text
• JavaScript
• Database-Driven Websites
• Content Management System (CMS)
• Search Engine Spider Simulator

Episode Resources

• Search Engine Spider Simulator
• Hot Banana

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 043 Writing Search Engine-Friendly Page Titles

Your Website's page titles can have a huge impact on your search engine ranking.

Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts.

Listen to Episode #43 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Search Engine Optimization (SEO)
• Page Titles
• Search Engines
• Search Engine Ranking
• Keywords
• Content Management System (CMS)
• Bookmarks

Episode Resources

• Search Engine Watch

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 039 Beware of SEO Myths

There's a lot of dangerous misinformation floating around about Search Engine Optimization.

Marketing Martini host Bill Sweetman dispels some of the biggest myths surrounding Search Engine Optimization.

Listen to Episode #39 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Search Engine Optimization (SEO)
• Meta Tags
• Google
• Search Engines
• Keywords

Episode Resources

• Search Engine Watch

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 035 Search Engines are Dangerously Literal

The devil is in the details when it comes to getting traffic from search engines.

Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines.

Listen to Episode #35 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (3 MB)

Items Discussed in this Episode

• Search Engines
• Search Engine Optimization
• Writing Website Copy for Search Engines
• Keyword Research

Episode Resources

• Overture Keyword Selector Tool (Note: This tool often appears to be offline. Try it outside of business hours or use the Google AdWords Keyword Tool instead.)

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 028 Enter the Revealing World of Search Voyeurs

Ever been curious about how other people use search engines and what they look for? If so, you're in for a treat.

Marketing Martini host Bill Sweetman explains how and why you should become a Search Voyeur.

Listen to Episode #28 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Search Engines
• Search Voyeur Tools
• Keywords
• Domain Names

Episode Resources

• Dogpile SearchSpy

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 026 Marketing Your Blog Through Comments on Other Blogs

There are ethical ways to contribute to the online conversation in the blogosphere and gently spread the word about your blog at the same time.

Marketing Martini host Bill Sweetman talks about raising the awareness of your blog by commenting on other people's blogs.

Listen to Episode #26 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Blogs
• Comments
• Technorati
• Search Engines
• Inbound Links
• Blogroll

Episode Resources

• Technorati

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 024 Avoiding Black Hat SEO Techniques

There are a number of illegal or borderline search engine techniques still being practiced today by unscrupulous organizations.

Marketing Martini host Bill Sweetman talks about illegal, black-hat Search Engine Optimization techniques and why you should avoid using them.

Listen to Episode #24 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Search Engines
• Search Engine Optimization (SEO)
• Black Hat SEO
• White Hat SEO
• Search Engine Spiders
• Meta Tags
• Doorway Pages

Episode Resources

• Search Engine Watch

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 018 Inbound Links and How to Get Them

Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right.

Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your Website or blog.

Listen to Episode #18 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Inbound Links
• Reciprocal Links
• Search Engines
• Search Engine Optimization (SEO)
• Directories
• Link Farms
• Links Page

Episode Resources

• Yahoo! Directory

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 017 Listener Questions and Answers #1

Marketing Martini's listeners have all sorts of interesting questions about Internet marketing.

Marketing Martini host Bill Sweetman opens up the virtual mailbag to answer some of the questions he's received from listeners around the world.

Listen to Episode #17 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Blog Marketing
• Technorati
• Blogroll
• Domain Names
• ICANN
• Search Engine Optimization (SEO)
• Podcast Tools
• CastBlaster
• Audacity
• LibSyn
• TypePad

Episode Resources

• Technorati
• ICANN
• CastBlaster
• Audacity
• iTunes
• LibSyn
• TypePad

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.