Martini 050 Search Engine Advertising Tips and Tricks
When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.
Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.
Listen to Episode #50 of Marketing Martini - Internet Marketing Advice Served Straight Up
Running Time: 9 minutes
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Items Discussed in this Episode
- Search Engine Advertising
- Google AdWords
- Yahoo Search Marketing
- Microsoft adCenter
- Dynamic Keyword Insertion
- Measuring Conversion
- Geo-targeting
Episode Resources
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