Online Advertising

March 23, 2008

Martini 050 Search Engine Advertising Tips and Tricks

When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.

Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.

Listen to Episode #50 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Advertising
  • Google AdWords
  • Yahoo Search Marketing
  • Microsoft adCenter
  • Dynamic Keyword Insertion
  • Measuring Conversion
  • Geo-targeting

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Internet Marketing, Measurement, Online Advertising, Search Engine Advertising | | Comments (0)

January 27, 2008

Martini 042 Expired Domain Names Can Be Traffic Magnets

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #42 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Expired Domain Names
  • Advertising
  • Links
  • The Domain Name Aftermarket
  • Afternic
  • Measurement
  • Domain Name Research
  • Wayback Machine
  • Trademarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Domain Names, Internet Marketing, Online Advertising, Strategy, Websites | | Comments (0)

November 25, 2007

Martini 034 TRAFFIC East 2007 Alex Gardner on Pop-under Advertising

Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are?

Marketing Martini host Bill Sweetman talks with Alex Gardner of Casale Media about an Internet advertising tactic that often polarizes opinions but may be somewhat misunderstood.

Listen to Episode #34 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Internet Advertising
  • Display Advertising
  • Ad Networks
  • Pop-unders
  • Monetization
  • Banners
  • Ad Units
  • Advertisers
  • Web Publishers
  • CPM
  • CPA
  • CPC

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Domain Names, Internet Marketing, Online Advertising, Tools, Websites | | Comments (0)

November 18, 2007

Martini 033 TRAFFIC East 2007 Jonathan Boswell on Domain Assets

When is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names.

Marketing Martini host Bill Sweetman continues his conversation with Jonathan Boswell of LeaseThis.com.

Listen to Episode #33 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Domain Assets
  • Appreciating Assets
  • Generic Domain Names
  • Advertisers
  • Ad Agencies
  • Brands

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Domain Names, Ideas, Internet Marketing, Online Advertising, Strategy, Websites | | Comments (0)

November 11, 2007

Martini 032 TRAFFIC East 2007 Jonathan Boswell on Domain Name Leasing

Did you know that buying a domain name is no longer the only way you can gain use of it?

Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing.

Listen to Episode #32 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Domain Name Leasing
  • LeaseThis.com
  • Advertisers
  • Internet Real Estate
  • Brands
  • Seasonal Campaigns

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Domain Names, Internet Marketing, Online Advertising, Online Contests, Strategy, Websites | | Comments (1)

October 28, 2007

Martini 030 TRAFFIC East 2007 Phil Corwin on Representing the Rights of Domainers

Do you own one or several domain names that you hope to sell for a profit one day? Guess what, you're a domain name investor (a.k.a. "domainer") and there are some industry policy changes in the works that you need to know about.

Marketing Martini host Bill Sweetman talks with Phil Corwin, legal counsel to the ICA, the Internet Commerce Association, an association that represents the interests of domainers.

Listen to Episode #30 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • TRAFFIC East 2007
  • Domain Names
  • Domain Name Industry
  • ICA (Internet Commerce Association)
  • ICANN (Internet Corporation for Assigned Names and Numbers)
  • VeriSign
  • WIPO (World Intellectual Property Office)
  • Cybersquatting
  • UDRP
  • Direct Search
  • Search Engines
  • Domain Name Portfolio Owners
  • Domainers
  • Advertising Industry

Episode Resources

  • ICA (Internet Commerce Association)
  • ICANN (Internet Corporation for Assigned Names and Numbers)
  • TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Domain Names, E-Commerce, Internet Marketing, Online Advertising | | Comments (0)

May 20, 2007

Martini 016 Search Engine Advertising Tips and Tricks

When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.

Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.

Listen to Episode #16 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Advertising
  • Google AdWords
  • Yahoo Search Marketing
  • Microsoft adCenter
  • Dynamic Keyword Insertion
  • Measuring Conversion
  • Geo-targeting

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Internet Marketing, Measurement, Online Advertising, Search Engine Advertising | | Comments (0)

March 18, 2007

Martini 008 Expired Domain Names Can Be Traffic Magnets

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #8 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Expired Domain Names
  • Advertising
  • Links
  • The Domain Name Aftermarket
  • Afternic
  • Measurement
  • Domain Name Research
  • Wayback Machine
  • Trademarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Domain Names, Internet Marketing, Online Advertising, Strategy, Websites | | Comments (0)

Subscribe to the Podcast

Follow Bill

  • Twitter

Feedback

  • Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

Spread the Word

  • If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Straight Up Podcasts

Straight Up Blogs

Music Credits

  • The theme music for Marketing Martini is the song "ScentoMeter" by Mofessor.

Legal Stuff