When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.
Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.
Listen to Episode #50 of Marketing Martini - Internet Marketing Advice Served Straight Up
Running Time: 9 minutes
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Items Discussed in this Episode
- Search Engine Advertising
- Google AdWords
- Yahoo Search Marketing
- Microsoft adCenter
- Dynamic Keyword Insertion
- Measuring Conversion
- Geo-targeting
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