Marketing Martini

About the Marketing Martini Podcast

Marketing Martini is a weekly business podcast for busy professionals that serves up a condensed shot of practical Internet marketing advice from industry veteran Bill Sweetman.

By listening to the Marketing Martini podcast, you will learn how to market your products and services on the Internet using Internet marketing solutions that are practical, measurable, and effective.

Some of the topics covered include:

• Blogs and Blogging
• Domain Names
• E-Commerce
• Email Marketing
• Email Newsletters
• Internet Marketing Best Practices
• Measurement
• Online Advertising
• Online Contests
• Podcasting
• Search Engine Advertising
• Search Engine Optimization
• Viral Marketing
• Website Strategy

Sound interesting?

If so, subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Bill Sweetman, Host of the Marketing Martini

Bill Sweetman is the General Manager of YummyNames, a yummy service from Tucows that offers marketers the ability to purchase or lease premium domain names.

Bill is one of the Internet marketing industry's most respected authorities and his innovative work over the last 15 years has been recognized by numerous awards, including the prestigious Internet World Impact Award for Communications.

Bill has overseen hundreds of Internet marketing campaigns for companies such as Alliance Atlantis Communications, Bell Mobility, CBC, Dupont, General Motors of Canada, Harlequin Enterprises, Hewlett-Packard, Pfizer Canada, and RBC Royal Bank.

Bill is a popular speaker at industry conferences, and he is frequently interviewed by the media as an Internet marketing expert. He is also one of the founders of the Canadian New Media Awards, and he has worked as a producer on numerous award-winning Websites.

Bill is a regular contributor to various trade publications and blogs, including his own acclaimed Internet marketing blog, Sweetmantra, located at www.sweetmantra.com.

A member of the Association of Internet Marketing and Sales (AIMS), Bill also serves on the Digital Marketing Conference Committee for the Canadian Marketing Association (CMA).

Bill Sweetman can be reached in Toronto, Canada at contactbill [at] kalixo.com (note: replace "[at]" with "@") or 416-203-7033.

The Marketing Martini Promise

Here is what you can – and should – expect from the Marketing Martini podcast:

1. brutally honest Internet marketing insights from an industry veteran
2. advice that you can put to use immediately
3. solutions that are practical, measurable, and effective
4. respect for your valuable time
5. a dedicated focus on learning
6. communication in plain, jargon-free English
7. recommendations that will save you time and money
8. NO sales pitches, MLM schemes, fluff, or filler

If at any time you think Marketing Martini is not living up to this promise, let Bill Sweetman know by posting a comment on this blog, leaving a voicemail message at 416-352-5471 (anytime), or sending an email to martini@kalixo.com.

What's a Podcast?

A podcast is a digital media file (such as MP3) that is distributed by subscription (usually free) over the Internet using syndication feeds. It can be played on mobile devices and personal computers.

Contrary to popular belief, you do NOT need an iPod or any other portable media player to play a podcast. Your personal computer probably already has the required hardware and software to play a podcast.

A podcast is distinguished from other digital media formats available on the Internet by its ability to be subscribed to and then downloaded automatically using software (such as Apple's iTunes) capable of reading syndication feeds.

• How to Listen and Subscribe to the Marketing Martini Podcast

On the other hand, there's always Ask A Ninja's tongue-in-cheek explanation of what podcasting is...

How to Listen and Subscribe to the Marketing Martini Podcast

New to this whole podcast thing?

Don't be intimidated! It's easy to listen and subscribe to the Marketing Martini podcast. Contrary to popular belief, you do NOT need an iPod or any other portable media player.

Here's how to listen:

• Click on the triangular play button on the podcast player that appears just above "Other Ways to Listen" on every podcast episode page. Playback will begin almost immediately.

• Alternatively, you can click on the "Download the MP3 File" link to download and save the episode's digital media file to your computer. You can then play this episode's MP3 file using your computer's existing audio playback software.

If you like what you hear, consider subscribing to the Marketing Martini podcast and automatically get new episodes when they are released. There's no charge to subscribe and you'll never miss a new episode.

Here's how to subscribe:

• You can subscribe to the Marketing Martini podcast using a variety of podcast software and services.

• Click here to subscribe using iTunes.

• Click here to subscribe (via FeedBurner) using other podcast software and services.