Martini 033 TRAFFIC East 2007 Jonathan Boswell on Domain Assets
When is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names.
Marketing Martini host Bill Sweetman continues his conversation with Jonathan Boswell of LeaseThis.com.
Listen to Episode #33 of Marketing Martini - Internet Marketing Advice Served Straight Up
Running Time: 10 minutes
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Items Discussed in this Episode
- Domain Names
- Domain Assets
- Appreciating Assets
- Generic Domain Names
- Advertisers
- Ad Agencies
- Brands
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