Email Newsletters

March 09, 2008

Martini 048 Writing Effective Email Subject Lines

The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write.

Marketing Martini host Bill Sweetman serves up some subject line writing tips that will help increase the success of your email marketing campaigns.

Listen to Episode #48 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Subject Lines
  • Email Newsletters
  • Email Open Rates
  • Capitalization
  • Spam Filters
  • Testing

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

January 13, 2008

Martini 040 Fine-Tuning Your Email "From" Lines

Who and where your marketing emails appear to be from has a huge impact on their open rates.

Marketing Martini host Bill Sweetman serves up some tips that will help increase the odds of your promotional emails and newsletters being opened by recipients.

Listen to Episode #40 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Promotional Emails
  • Email Newsletters
  • Brands
  • Email Addresses
  • Domain Names

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

December 23, 2007

Martini 037 No-Frills Email Newsletter Distribution

Discover a low-tech, zero budget approach to sending out your email newsletter.

Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter.

Listen to Episode #37 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Spam Filters
  • Microsoft Outlook
  • Eudora

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

September 16, 2007

Martini 025 My Email Marketing Dilemma and How I Solved It

There are lots of things to consider when planning to send out an email message to a large database that you own.

Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma.

Listen to Episode #25 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email
  • Spam
  • Email Service Providers
  • Internet Service Providers
  • Opt-In Lists
  • BCC (Blind Carbon Copy)
  • Spam Filters

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

June 17, 2007

Martini 020 Maintaining Your Opt-In Email Lists

Ensure the effectiveness of your permission email newsletter and marketing campaigns by practicing good email list maintenance.

Marketing Martini host Bill Sweetman gives pointers on how and why to maintain your opt-in email lists.

Listen to Episode #20 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Opt-in Email Lists
  • Email List Maintenance
  • Permission
  • Spam
  • Deliverability
  • Email Addresses
  • Soft Bounces
  • Hard Bounces
  • Challenge Response Systems
  • Unsubscribes

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

May 06, 2007

Martini 014 Writing Effective Email Subject Lines

The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write.

Marketing Martini host Bill Sweetman serves up some subject line writing tips that will help increase the success of your email marketing campaigns.

Listen to Episode #14 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Subject Lines
  • Email Newsletters
  • Email Open Rates
  • Capitalization
  • Spam Filters
  • Testing

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

March 04, 2007

Martini 006 Fine-Tuning Your Email "From" Lines

Who and where your marketing emails appear to be from has a huge impact on their open rates.

Marketing Martini host Bill Sweetman serves up some tips that will help increase the odds of your promotional emails and newsletters being opened by recipients.

Listen to Episode #6 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Promotional Emails
  • Email Newsletters
  • Brands
  • Email Addresses
  • Domain Names

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

February 11, 2007

Martini 003 No-Frills Email Newsletter Distribution

Discover a low-tech, zero budget approach to sending out your email newsletter.

Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter.

Listen to Episode #3 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Spam Filters
  • Microsoft Outlook
  • Eudora

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Subscribe to the Podcast

Follow Bill

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Feedback

  • Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

Spread the Word

  • If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Music Credits

  • The theme music for Marketing Martini is the song "ScentoMeter" by Mofessor.

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