Marketing Martini

Martini 047 How to Buy a Domain Name from Someone Else

Follow these guidelines and you should be able to obtain the domain you want without overpaying.

Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else.

Listen to Episode #47 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Domain Names
• WHOIS Record
• Domain Name Re-sale Market
• Escrow Service

Episode Resources

• HyperWHOIS
• Afternic
• Sedo
• The Domain Name Aftermarket

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 042 Expired Domain Names Can Be Traffic Magnets

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #42 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Domain Names
• Expired Domain Names
• Advertising
• Links
• The Domain Name Aftermarket
• Afternic
• Measurement
• Domain Name Research
• Wayback Machine
• Trademarks

Episode Resources

• The Domain Name Aftermarket
• Afternic
• Wayback Machine

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 038 Your Blog Deserves Its Own Domain

Why you should never launch a blog without your own custom domain name.

Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog.

Listen to Episode #38 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (3 MB)

Items Discussed in this Episode

• Blogs
• Blogging Software
• Domain Names

Episode Resources

• Blogger
• TypePad

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 036 .com Domain Names Rule the World

Why you should always register the .com version of a domain name.

Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important.

Listen to Episode #36 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (3 MB)

Items Discussed in this Episode

• Domain Names
• Branding

Episode Resources

• GoDaddy

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 034 TRAFFIC East 2007 Alex Gardner on Pop-under Advertising

Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are?

Marketing Martini host Bill Sweetman talks with Alex Gardner of Casale Media about an Internet advertising tactic that often polarizes opinions but may be somewhat misunderstood.

Listen to Episode #34 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Domain Names
• Internet Advertising
• Display Advertising
• Ad Networks
• Pop-unders
• Monetization
• Banners
• Ad Units
• Advertisers
• Web Publishers
• CPM
• CPA
• CPC

Episode Resources

• Casale Media
• TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 033 TRAFFIC East 2007 Jonathan Boswell on Domain Assets

When is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names.

Marketing Martini host Bill Sweetman continues his conversation with Jonathan Boswell of LeaseThis.com.

Listen to Episode #33 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Domain Names
• Domain Assets
• Appreciating Assets
• Generic Domain Names
• Advertisers
• Ad Agencies
• Brands

Episode Resources

• LeaseThis.com
• TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 032 TRAFFIC East 2007 Jonathan Boswell on Domain Name Leasing

Did you know that buying a domain name is no longer the only way you can gain use of it?

Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing.

Listen to Episode #32 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Domain Names
• Domain Name Leasing
• LeaseThis.com
• Advertisers
• Internet Real Estate
• Brands
• Seasonal Campaigns

Episode Resources

• LeaseThis.com
• TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 031 TRAFFIC East 2007 Peter Lamson on Buying Domain Names on the "Aftermarket"

Ever looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach.

Marketing Martini host Bill Sweetman talks with Peter Lamson of NameMedia about the "aftermarket" for domain names.

Listen to Episode #31 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• TRAFFIC East 2007
• Domain Names
• Domain Name Industry
• Domain Name Marketplaces
• Domain Name Aftermarket
• Secondary Market
• .com TLDs
• .net TLDs
• Online Real Estate
• Online Brands
• Digital Identity
• Domainers
• SMBs
• BuyDomains
• Afternic

Episode Resources

• NameMedia
• BuyDomains
• Afternic
• TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 030 TRAFFIC East 2007 Phil Corwin on Representing the Rights of Domainers

Do you own one or several domain names that you hope to sell for a profit one day? Guess what, you're a domain name investor (a.k.a. "domainer") and there are some industry policy changes in the works that you need to know about.

Marketing Martini host Bill Sweetman talks with Phil Corwin, legal counsel to the ICA, the Internet Commerce Association, an association that represents the interests of domainers.

Listen to Episode #30 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• TRAFFIC East 2007
• Domain Names
• Domain Name Industry
• ICA (Internet Commerce Association)
• ICANN (Internet Corporation for Assigned Names and Numbers)
• VeriSign
• WIPO (World Intellectual Property Office)
• Cybersquatting
• UDRP
• Direct Search
• Search Engines
• Domain Name Portfolio Owners
• Domainers
• Advertising Industry

Episode Resources

• ICA (Internet Commerce Association)
• ICANN (Internet Corporation for Assigned Names and Numbers)
• TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 029 TRAFFIC East 2007 Monte Cahn on Live Domain Name Auctions

What's a live domain name auction? Find out from the man who runs the top one in the world.

Marketing Martini host Bill Sweetman talks with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name auction.

Listen to Episode #29 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• TRAFFIC East 2007
• Domain Names
• Domain Name Industry
• Domain Name Auctions
• Domainers
• Domain Name Portfolio
• Domain Investors
• Moniker.com
• Computer.com
• .mobi Domains
• Podcasting
• Domain Masters

Episode Resources

• TRAFFIC
• Moniker.com
• Domain Masters

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.