Best Practices

March 23, 2008

Martini 050 Search Engine Advertising Tips and Tricks

When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.

Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.

Listen to Episode #50 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Advertising
  • Google AdWords
  • Yahoo Search Marketing
  • Microsoft adCenter
  • Dynamic Keyword Insertion
  • Measuring Conversion
  • Geo-targeting

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Internet Marketing, Measurement, Online Advertising, Search Engine Advertising | | Comments (0)

March 09, 2008

Martini 048 Writing Effective Email Subject Lines

The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write.

Marketing Martini host Bill Sweetman serves up some subject line writing tips that will help increase the success of your email marketing campaigns.

Listen to Episode #48 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Subject Lines
  • Email Newsletters
  • Email Open Rates
  • Capitalization
  • Spam Filters
  • Testing

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Email Marketing, Email Newsletters, Internet Marketing | | Comments (0)

March 02, 2008

Martini 047 How to Buy a Domain Name from Someone Else

Follow these guidelines and you should be able to obtain the domain you want without overpaying.

Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else.

Listen to Episode #47 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • WHOIS Record
  • Domain Name Re-sale Market
  • Escrow Service

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Domain Names, Internet Marketing, Websites | | Comments (0)

December 30, 2007

Martini 038 Your Blog Deserves Its Own Domain

Why you should never launch a blog without your own custom domain name.

Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog.

Listen to Episode #38 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Blogging Software
  • Domain Names

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Blogs, Domain Names, Internet Marketing | | Comments (0)

December 16, 2007

Martini 036 .com Domain Names Rule the World

Why you should always register the .com version of a domain name.

Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important.

Listen to Episode #36 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Branding

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Domain Names, Internet Marketing, Websites | | Comments (0)

December 09, 2007

Martini 035 Search Engines are Dangerously Literal

The devil is in the details when it comes to getting traffic from search engines.

Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines.

Listen to Episode #35 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Engine Optimization
  • Writing Website Copy for Search Engines
  • Keyword Research

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Content, Internet Marketing, Search Engine Optimization, Websites | | Comments (0)

September 09, 2007

Martini 024 Avoiding Black Hat SEO Techniques

There are a number of illegal or borderline search engine techniques still being practiced today by unscrupulous organizations.

Marketing Martini host Bill Sweetman talks about illegal, black-hat Search Engine Optimization techniques and why you should avoid using them.

Listen to Episode #24 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Engine Optimization (SEO)
  • Black Hat SEO
  • White Hat SEO
  • Search Engine Spiders
  • Meta Tags
  • Doorway Pages

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Internet Marketing, Search Engine Optimization, Websites | | Comments (0)

June 17, 2007

Martini 020 Maintaining Your Opt-In Email Lists

Ensure the effectiveness of your permission email newsletter and marketing campaigns by practicing good email list maintenance.

Marketing Martini host Bill Sweetman gives pointers on how and why to maintain your opt-in email lists.

Listen to Episode #20 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Opt-in Email Lists
  • Email List Maintenance
  • Permission
  • Spam
  • Deliverability
  • Email Addresses
  • Soft Bounces
  • Hard Bounces
  • Challenge Response Systems
  • Unsubscribes

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Email Marketing, Email Newsletters, Internet Marketing | | Comments (0)

May 20, 2007

Martini 016 Search Engine Advertising Tips and Tricks

When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.

Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.

Listen to Episode #16 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Advertising
  • Google AdWords
  • Yahoo Search Marketing
  • Microsoft adCenter
  • Dynamic Keyword Insertion
  • Measuring Conversion
  • Geo-targeting

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Internet Marketing, Measurement, Online Advertising, Search Engine Advertising | | Comments (0)

May 06, 2007

Martini 014 Writing Effective Email Subject Lines

The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write.

Marketing Martini host Bill Sweetman serves up some subject line writing tips that will help increase the success of your email marketing campaigns.

Listen to Episode #14 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Subject Lines
  • Email Newsletters
  • Email Open Rates
  • Capitalization
  • Spam Filters
  • Testing

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Posted by Bill Sweetman in Best Practices, Email Marketing, Email Newsletters, Internet Marketing | | Comments (0)

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