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March 09, 2008

Martini 048 Writing Effective Email Subject Lines

The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write.

Marketing Martini host Bill Sweetman serves up some subject line writing tips that will help increase the success of your email marketing campaigns.

Listen to Episode #48 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

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Items Discussed in this Episode

  • Email Marketing
  • Email Subject Lines
  • Email Newsletters
  • Email Open Rates
  • Capitalization
  • Spam Filters
  • Testing

Episode Resources

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Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

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Feedback

  • Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

Spread the Word

  • If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Music Credits

  • The theme music for Marketing Martini is the song "ScentoMeter" by Mofessor.

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