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December 2007

December 30, 2007

Martini 038 Your Blog Deserves Its Own Domain

Why you should never launch a blog without your own custom domain name.

Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog.

Listen to Episode #38 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Blogging Software
  • Domain Names

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

December 23, 2007

Martini 037 No-Frills Email Newsletter Distribution

Discover a low-tech, zero budget approach to sending out your email newsletter.

Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter.

Listen to Episode #37 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Spam Filters
  • Microsoft Outlook
  • Eudora

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

December 16, 2007

Martini 036 .com Domain Names Rule the World

Why you should always register the .com version of a domain name.

Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important.

Listen to Episode #36 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Branding

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

December 09, 2007

Martini 035 Search Engines are Dangerously Literal

The devil is in the details when it comes to getting traffic from search engines.

Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines.

Listen to Episode #35 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Engine Optimization
  • Writing Website Copy for Search Engines
  • Keyword Research

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Subscribe to the Podcast

Follow Bill

  • Twitter

Feedback

  • Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

Spread the Word

  • If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Music Credits

  • The theme music for Marketing Martini is the song "ScentoMeter" by Mofessor.

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