Martini 034 TRAFFIC East 2007 Alex Gardner on Pop-under Advertising
Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are?
Marketing Martini host Bill Sweetman talks with Alex Gardner of Casale Media about an Internet advertising tactic that often polarizes opinions but may be somewhat misunderstood.
Listen to Episode #34 of Marketing Martini - Internet Marketing Advice Served Straight Up
Running Time: 10 minutes
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Items Discussed in this Episode
- Domain Names
- Internet Advertising
- Display Advertising
- Ad Networks
- Pop-unders
- Monetization
- Banners
- Ad Units
- Advertisers
- Web Publishers
- CPM
- CPA
- CPC
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