Ever been curious about how other people use search engines and what they look for? If so, you're in for a treat.
Marketing Martini host Bill Sweetman explains how and why you should become a Search Voyeur.
Listen to Episode #28 of Marketing Martini - Internet Marketing Advice Served Straight Up
Running Time: 11 minutes
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Items Discussed in this Episode
- Search Engines
- Search Voyeur Tools
- Keywords
- Domain Names
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Re: people who type the domain name into a search engine, like "hotmail.com" -- is it possible they're trying to find news or other information about the site, rather than trying to locate the site? It just strikes me as odd that 1 in 20 (if I heard you right) are *that* new and inexperienced in Web searching.
Posted by: Karen | October 08, 2007 at 03:41 PM
Karen, great question. It's not so much that people are inexperienced, although some are, as much as many people don't make a mental distinction between the browser address entry box and the search engine query box. Since typing the URL into either one (eventually) gets them to the site they are looking for, people don't have any reason to change their (to us) unusual searching behaviour.
Posted by: Bill Sweetman | October 14, 2007 at 02:07 PM