Martini 025 My Email Marketing Dilemma and How I Solved It

There are lots of things to consider when planning to send out an email message to a large database that you own.

Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma.

Listen to Episode #25 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

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Items Discussed in this Episode

• Email
• Spam
• Email Service Providers
• Internet Service Providers
• Opt-In Lists
• BCC (Blind Carbon Copy)
• Spam Filters

Episode Resources

• Campaign Monitor
• MailKing (no longer available)

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Comments

[Irene Duma]

Nice explanation for all the things we should consider before sending out an email blast, but do you have suggestions for how one can do this since MailKing is no longer available?

Thanks

[Bill Sweetman]

MailKing is, well was, not all that user-friendly, making it very easy for the typical user to really badly screw up, which is probably why it was discontinued. (Been there, done that!) That and the fact it was probably also used by spammers before the makers of the tool pulled the plug on it. In most cases, you'd be well served by using something 'safer' like Campaign Monitor or Campaigner or EnFlyer or Constant Contact. Try one of them and see if fits the bill for you.