Marketing Martini

Martini 027 Harness the Power of Google News Alerts

Google's free News Alerts service has all sorts of clever applications for business professionals.

Marketing Martini host Bill Sweetman reveals why it's one of his favourite tools.

Listen to Episode #27 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Google News Alerts
• Clipping Services
• Brands
• Competitive Intelligence
• Blogs
• Websites

Episode Resources

• Google News Alerts

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 026 Marketing Your Blog Through Comments on Other Blogs

There are ethical ways to contribute to the online conversation in the blogosphere and gently spread the word about your blog at the same time.

Marketing Martini host Bill Sweetman talks about raising the awareness of your blog by commenting on other people's blogs.

Listen to Episode #26 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (4 MB)

Items Discussed in this Episode

• Blogs
• Comments
• Technorati
• Search Engines
• Inbound Links
• Blogroll

Episode Resources

• Technorati

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 025 My Email Marketing Dilemma and How I Solved It

There are lots of things to consider when planning to send out an email message to a large database that you own.

Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma.

Listen to Episode #25 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Email
• Spam
• Email Service Providers
• Internet Service Providers
• Opt-In Lists
• BCC (Blind Carbon Copy)
• Spam Filters

Episode Resources

• Campaign Monitor
• MailKing (no longer available)

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 024 Avoiding Black Hat SEO Techniques

There are a number of illegal or borderline search engine techniques still being practiced today by unscrupulous organizations.

Marketing Martini host Bill Sweetman talks about illegal, black-hat Search Engine Optimization techniques and why you should avoid using them.

Listen to Episode #24 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Search Engines
• Search Engine Optimization (SEO)
• Black Hat SEO
• White Hat SEO
• Search Engine Spiders
• Meta Tags
• Doorway Pages

Episode Resources

• Search Engine Watch

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Martini 023 My Secret Domain Name Story

What's a domain name worth? Is it possible to even put a price on something that doesn't physically exist?

Marketing Martini host Bill Sweetman reveals, for the first time in public, how he discovered the value of domain names.

Listen to Episode #23 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

• Add to iTunes
• Subscribe to the Podcast Feed
• Download the MP3 File (5 MB)

Items Discussed in this Episode

• Domain Names
• Email
• Brands

Episode Resources

• None

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.