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June 2007

June 24, 2007

Martini 021 How to Develop a Killer Name for Your Website, Blog or Podcast

Follow these tips and you should be able to generate a unique and memorable name for your new Website, blog, podcast, or whatever.

Marketing Martini host Bill Sweetman reveals some of his tricks for generating names that stand out from the crowd.

Listen to Episode #21 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Names
  • Name Generation
  • Online Dictionary
  • Rhyming Dictionary
  • Online Thesaurus

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

June 17, 2007

Martini 020 Maintaining Your Opt-In Email Lists

Ensure the effectiveness of your permission email newsletter and marketing campaigns by practicing good email list maintenance.

Marketing Martini host Bill Sweetman gives pointers on how and why to maintain your opt-in email lists.

Listen to Episode #20 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Opt-in Email Lists
  • Email List Maintenance
  • Permission
  • Spam
  • Deliverability
  • Email Addresses
  • Soft Bounces
  • Hard Bounces
  • Challenge Response Systems
  • Unsubscribes

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

June 10, 2007

Martini 019 Choosing the Right Blogging Software

There are lots of different software options for creating your own blog. Which one is right for you?

Marketing Martini host Bill Sweetman offers guidance around choosing the right blogging software solution.

Listen to Episode #19 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Blogging
  • Blogging Software
  • Blogger
  • TypePad
  • WordPress
  • Moveable Type

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

June 03, 2007

Martini 018 Inbound Links and How to Get Them

Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right.

Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your Website or blog.

Listen to Episode #18 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Inbound Links
  • Reciprocal Links
  • Search Engines
  • Search Engine Optimization (SEO)
  • Directories
  • Link Farms
  • Links Page

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

Subscribe to the Podcast

Follow Bill

  • Twitter

Feedback

  • Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

Spread the Word

  • If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Music Credits

  • The theme music for Marketing Martini is the song "ScentoMeter" by Mofessor.

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