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December 01, 2006

What's a Podcast?

A podcast is a digital media file (such as MP3) that is distributed by subscription (usually free) over the Internet using syndication feeds. It can be played on mobile devices and personal computers.

Contrary to popular belief, you do NOT need an iPod or any other portable media player to play a podcast. Your personal computer probably already has the required hardware and software to play a podcast.

A podcast is distinguished from other digital media formats available on the Internet by its ability to be subscribed to and then downloaded automatically using software (such as Apple's iTunes) capable of reading syndication feeds.

On the other hand, there's always Ask A Ninja's tongue-in-cheek explanation of what podcasting is...

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  • Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

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  • If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Music Credits

  • The theme music for Marketing Martini is the song "ScentoMeter" by Mofessor.

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