April 06, 2008

The Martini Bar is Closed for a Spring Break

Spring_flowers_small

Marketing Martini host Bill Sweetman is taking an extended spring break from podcasting.

Meanwhile, check out the archive of earlier episodes or pay a visit to Bill Sweetman's Internet marketing blog, Sweetmantra.

If you've enjoyed listening to Marketing Martini so far, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes.

Cheers!

March 30, 2008

Martini 051 Inbound Links and How to Get Them

Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right.

Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your Website or blog.

Listen to Episode #51 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Inbound Links
  • Reciprocal Links
  • Search Engines
  • Search Engine Optimization (SEO)
  • Directories
  • Link Farms
  • Links Page

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

March 23, 2008

Martini 050 Search Engine Advertising Tips and Tricks

When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.

Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.

Listen to Episode #50 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Advertising
  • Google AdWords
  • Yahoo Search Marketing
  • Microsoft adCenter
  • Dynamic Keyword Insertion
  • Measuring Conversion
  • Geo-targeting

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

March 16, 2008

Martini 049 How to Avoid Making Your Website Invisible to Search Engines

Wondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers."

Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website.

Listen to Episode #49 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Optimization (SEO)
  • Search Engine Spiders
  • Flash
  • Frames
  • Graphical Text
  • JavaScript
  • Database-Driven Websites
  • Content Management System (CMS)
  • Search Engine Spider Simulator

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

March 09, 2008

Martini 048 Writing Effective Email Subject Lines

The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write.

Marketing Martini host Bill Sweetman serves up some subject line writing tips that will help increase the success of your email marketing campaigns.

Listen to Episode #48 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Subject Lines
  • Email Newsletters
  • Email Open Rates
  • Capitalization
  • Spam Filters
  • Testing

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

March 02, 2008

Martini 047 How to Buy a Domain Name from Someone Else

Follow these guidelines and you should be able to obtain the domain you want without overpaying.

Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else.

Listen to Episode #47 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • WHOIS Record
  • Domain Name Re-sale Market
  • Escrow Service

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

February 24, 2008

Martini 046 Marketing Your Blog Using Technorati

If you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list.

Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger audience.

Listen to Episode #46 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Technorati
  • Keywords
  • Tags
  • Pinging
  • TypePad

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

February 17, 2008

Martini 045 Generate Leads by Narrowing Focus of Your Website

In a highly competitive landscape, choosing a unique angle for your Website can really pay off.

Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads.

Listen to Episode #45 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Websites
  • Website Strategy
  • Niche Marketing
  • Opt-in Database

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

February 10, 2008

Martini 044 My Internet Marketing Toolbox: jConnect

Did you know that you could receive private faxes and voicemails in your email inbox?

Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools.

Listen to Episode #44 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • jConnect
  • Voicemail
  • Fax
  • Scanner
  • Podcast Comment Line
  • Virtual Office

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

February 03, 2008

Martini 043 Writing Search Engine-Friendly Page Titles

Your Website's page titles can have a huge impact on your search engine ranking.

Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts.

Listen to Episode #43 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Optimization (SEO)
  • Page Titles
  • Search Engines
  • Search Engine Ranking
  • Keywords
  • Content Management System (CMS)
  • Bookmarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

January 27, 2008

Martini 042 Expired Domain Names Can Be Traffic Magnets

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #42 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Expired Domain Names
  • Advertising
  • Links
  • The Domain Name Aftermarket
  • Afternic
  • Measurement
  • Domain Name Research
  • Wayback Machine
  • Trademarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

January 20, 2008

Martini 041 Overcoming Blog Writers Block

Just because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger.

Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog.

Listen to Episode #41 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Writing
  • Writing Techniques
  • Writers Block
  • Blogs
  • Group Blogs
  • One Degree
  • Digital Voice Recorders
  • Bill Sweetman's Crazy Blackout Writing Technique

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

January 13, 2008

Martini 040 Fine-Tuning Your Email "From" Lines

Who and where your marketing emails appear to be from has a huge impact on their open rates.

Marketing Martini host Bill Sweetman serves up some tips that will help increase the odds of your promotional emails and newsletters being opened by recipients.

Listen to Episode #40 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Promotional Emails
  • Email Newsletters
  • Brands
  • Email Addresses
  • Domain Names

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

January 06, 2008

Martini 039 Beware of SEO Myths

There's a lot of dangerous misinformation floating around about Search Engine Optimization.

Marketing Martini host Bill Sweetman dispels some of the biggest myths surrounding Search Engine Optimization.

Listen to Episode #39 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Optimization (SEO)
  • Meta Tags
  • Google
  • Search Engines
  • Keywords

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

December 30, 2007

Martini 038 Your Blog Deserves Its Own Domain

Why you should never launch a blog without your own custom domain name.

Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog.

Listen to Episode #38 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Blogging Software
  • Domain Names

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

December 23, 2007

Martini 037 No-Frills Email Newsletter Distribution

Discover a low-tech, zero budget approach to sending out your email newsletter.

Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter.

Listen to Episode #37 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Spam Filters
  • Microsoft Outlook
  • Eudora

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

December 16, 2007

Martini 036 .com Domain Names Rule the World

Why you should always register the .com version of a domain name.

Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important.

Listen to Episode #36 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Branding

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

December 09, 2007

Martini 035 Search Engines are Dangerously Literal

The devil is in the details when it comes to getting traffic from search engines.

Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines.

Listen to Episode #35 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Engine Optimization
  • Writing Website Copy for Search Engines
  • Keyword Research

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

November 25, 2007

Martini 034 TRAFFIC East 2007 Alex Gardner on Pop-under Advertising

Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are?

Marketing Martini host Bill Sweetman talks with Alex Gardner of Casale Media about an Internet advertising tactic that often polarizes opinions but may be somewhat misunderstood.

Listen to Episode #34 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Internet Advertising
  • Display Advertising
  • Ad Networks
  • Pop-unders
  • Monetization
  • Banners
  • Ad Units
  • Advertisers
  • Web Publishers
  • CPM
  • CPA
  • CPC

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

November 18, 2007

Martini 033 TRAFFIC East 2007 Jonathan Boswell on Domain Assets

When is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names.

Marketing Martini host Bill Sweetman continues his conversation with Jonathan Boswell of LeaseThis.com.

Listen to Episode #33 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Domain Assets
  • Appreciating Assets
  • Generic Domain Names
  • Advertisers
  • Ad Agencies
  • Brands

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

November 11, 2007

Martini 032 TRAFFIC East 2007 Jonathan Boswell on Domain Name Leasing

Did you know that buying a domain name is no longer the only way you can gain use of it?

Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing.

Listen to Episode #32 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Domain Name Leasing
  • LeaseThis.com
  • Advertisers
  • Internet Real Estate
  • Brands
  • Seasonal Campaigns

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

November 04, 2007

Martini 031 TRAFFIC East 2007 Peter Lamson on Buying Domain Names on the "Aftermarket"

Ever looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach.

Marketing Martini host Bill Sweetman talks with Peter Lamson of NameMedia about the "aftermarket" for domain names.

Listen to Episode #31 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • TRAFFIC East 2007
  • Domain Names
  • Domain Name Industry
  • Domain Name Marketplaces
  • Domain Name Aftermarket
  • Secondary Market
  • .com TLDs
  • .net TLDs
  • Online Real Estate
  • Online Brands
  • Digital Identity
  • Domainers
  • SMBs
  • BuyDomains
  • Afternic

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

October 28, 2007

Martini 030 TRAFFIC East 2007 Phil Corwin on Representing the Rights of Domainers

Do you own one or several domain names that you hope to sell for a profit one day? Guess what, you're a domain name investor (a.k.a. "domainer") and there are some industry policy changes in the works that you need to know about.

Marketing Martini host Bill Sweetman talks with Phil Corwin, legal counsel to the ICA, the Internet Commerce Association, an association that represents the interests of domainers.

Listen to Episode #30 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • TRAFFIC East 2007
  • Domain Names
  • Domain Name Industry
  • ICA (Internet Commerce Association)
  • ICANN (Internet Corporation for Assigned Names and Numbers)
  • VeriSign
  • WIPO (World Intellectual Property Office)
  • Cybersquatting
  • UDRP
  • Direct Search
  • Search Engines
  • Domain Name Portfolio Owners
  • Domainers
  • Advertising Industry

Episode Resources

  • ICA (Internet Commerce Association)
  • ICANN (Internet Corporation for Assigned Names and Numbers)
  • TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

October 21, 2007

Martini 029 TRAFFIC East 2007 Monte Cahn on Live Domain Name Auctions

What's a live domain name auction? Find out from the man who runs the top one in the world.

Marketing Martini host Bill Sweetman talks with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name auction.

Listen to Episode #29 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • TRAFFIC East 2007
  • Domain Names
  • Domain Name Industry
  • Domain Name Auctions
  • Domainers
  • Domain Name Portfolio
  • Domain Investors
  • Moniker.com
  • Computer.com
  • .mobi Domains
  • Podcasting
  • Domain Masters

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

October 14, 2007

The Martini Bar Will Be Taking You on a Road Trip to Miami

Marketing Martini host Bill Sweetman was recently in Miami, Florida to attend the biggest domain name industry event of them all, TRAFFIC. While he was there, Bill recorded interviews with several of the domain name industry's major players.

The next few episodes of the Marketing Martini podcast will be special "road trip" versions as Bill Sweetman takes you inside the rather secretive, multi-billion dollar domain name industry. You are in for a treat, however Bill needs some extra time to edit the interviews, so there won't be an episode this week.

Episode #29 of Marketing Martini will be released October 21, 2007.

Meanwhile, check out the archive of earlier episodes or pay a visit to Bill Sweetman's Internet marketing blog, Sweetmantra.

Keep those questions and feedback related to the Marketing Martini podcast coming. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you've enjoyed listening to Marketing Martini so far, please let others know by voting for the Martini on your favourite podcast directory or write a review at iTunes.

Cheers!

October 07, 2007

Martini 028 Enter the Revealing World of Search Voyeurs

Ever been curious about how other people use search engines and what they look for? If so, you're in for a treat.

Marketing Martini host Bill Sweetman explains how and why you should become a Search Voyeur.

Listen to Episode #28 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Voyeur Tools
  • Keywords
  • Domain Names

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

September 30, 2007

Martini 027 Harness the Power of Google News Alerts

Google's free News Alerts service has all sorts of clever applications for business professionals.

Marketing Martini host Bill Sweetman reveals why it's one of his favourite tools.

Listen to Episode #27 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Google News Alerts
  • Clipping Services
  • Brands
  • Competitive Intelligence
  • Blogs
  • Websites

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

September 23, 2007

Martini 026 Marketing Your Blog Through Comments on Other Blogs

There are ethical ways to contribute to the online conversation in the blogosphere and gently spread the word about your blog at the same time.

Marketing Martini host Bill Sweetman talks about raising the awareness of your blog by commenting on other people's blogs.

Listen to Episode #26 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Comments
  • Technorati
  • Search Engines
  • Inbound Links
  • Blogroll

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

September 16, 2007

Martini 025 My Email Marketing Dilemma and How I Solved It

There are lots of things to consider when planning to send out an email message to a large database that you own.

Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma.

Listen to Episode #25 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email
  • Spam
  • Email Service Providers
  • Internet Service Providers
  • Opt-In Lists
  • BCC (Blind Carbon Copy)
  • Spam Filters

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

September 09, 2007

Martini 024 Avoiding Black Hat SEO Techniques

There are a number of illegal or borderline search engine techniques still being practiced today by unscrupulous organizations.

Marketing Martini host Bill Sweetman talks about illegal, black-hat Search Engine Optimization techniques and why you should avoid using them.

Listen to Episode #24 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Engine Optimization (SEO)
  • Black Hat SEO
  • White Hat SEO
  • Search Engine Spiders
  • Meta Tags
  • Doorway Pages

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

September 02, 2007

Martini 023 My Secret Domain Name Story

What's a domain name worth? Is it possible to even put a price on something that doesn't physically exist?

Marketing Martini host Bill Sweetman reveals, for th